Shopper CAM is a new sub-brand for Lion Nathan, it's a concept born of extensive research conducted by Lion Nathan team about shopper behaviour.

The research centres on shoppers and their motivations in selecting alcoholic beverages for purchase within off-premise locations. This research has been divided into three research pillars, channels, attitudes and missions (CAM), and is to be disseminated to internal Lion Nathan employees in
order to facilitate informed approaches to marketing plans, product development and relationships
with customers.

The medium of website with multimedia assets was selected as the most appropriate channel.
Moon have been engaged to develop this to facilitate learning, become a touchpoint for internal users to extract information and tools to conduct marketing, product and sales plans. The website will be used in employee presentations as well as self guided walk throughs by individual staff.